Six key SEO trends for 2019

If your business has an online presence, developing a sound SEO (search engine optimisation) strategy for your business is essential. Statistics reveal that 50% of users click on the first three search results on the first page. What’s more, 75% never reach the second page of Google results. This is why it is so important to […]

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Influencer marketing for brand building

Marketeers love a buzzword. And the current big thing in brand building is influencer marketing. An influencer is someone who has the power to persuade others to think a certain way, take a certain action, or buy a certain product. Done correctly, influencer marketing is one of the most effective channels for reaching your audience […]

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10 killer tips on how to engage with your audience online

If there is one word that encapsulates modern marketing it’s ‘engagement’. It’s what PR experts constantly bang on about, and what all businesses want to achieve with their customers. With the rise of social media, engagement has never been more important. The number of users on social media in 2018 was a whopping 3.196 billion. […]

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The power of podcasting as a marketing tool

Podcasting is one of the fastest growing and most exciting content marketing platforms. In case you’re not familiar with the format (and if not, where have you been?!) a podcast is an audio show, which can be downloaded from the internet. They are usually spread across a number of episodes, which users subscribe to. Think of it […]

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6 reasons why entering an award is good for business

The BETA awards are over for another year – and what a great night it was. The champagne flowed, as did the conversation, while awards were handed out to the great and the good of the equestrian trade industry. We were proud to sponsor the Export Award for the second year running, which recognises companies […]

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Give yourself a makeover for a more successful 2019

You may have seen the news that the FEI World Cup Dressage has been given a makeover to appeal to a broader audience. The two-year pilot project was launched at Olympia and includes major changes to the Grand Prix. It now not only features music, but riders have to give an interview straight after their […]

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